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Vision
To be leaders in the school bag segment, and amongst all age categories who use bags for functionality, style or attitude. To be known as the finest brand in India, where if you think of any kind of bag it has to be Genius.
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History
Established way back in 1989 Genius Leathercraft Pvt. Ltd. is an evolving organization that has carved a distinctive niche with its splendid array of bags that caters to school kids, college kids, office goers, travelers and adventure seekers. Finely crafted each and every bag carries the Genius expertise and eye for details. Every aspect of the bag starting from the zip to the complete shape is a value addition from the Company. It takes into reckoning every minute aspect like style, functionality, ergonomic balance and play value to come up with unique designs that no one in India can match today. Genius’s capacity to source the best materials internationally, manufacturing brilliance, and a thorough knowledge of the market have the Company poised to take fresh leaps that’ll reinforce their claims as the undisputed leaders in the bag market.
Mission
To redefine travel, Style, and going to school with a dedicated management team sourced from the best talent in the country. To exceed all limits achieved by the brand, surpassing it and moving into unparalleled excellence. To work ceaselessly towards constant up gradation of quality, and take on the responsibility of a better society in its endeavour to be the best.